From founder-led referrals to a repeatable US enterprise motion
- · ~250-person India-headquartered product-engineering firm with strong delivery credentials in data platforms and cloud modernization.
- · Growth was entirely founder-led and referral-driven. No named-account plan, no defensible US pipeline, inconsistent CRM hygiene, and a first-time US sales hire struggling to open enterprise conversations.
- · Founder moved from being the only rainmaker to inspecting a pipeline the team owned.
- · First qualified enterprise opportunities from the target list within the first quarter of the build.
- · CRM became a decision surface leadership actually used — not a reporting formality.